Health Care Marketing

Rogue Design Group has been working in health care marketing for nearly 25 years. Widely considered experts in the field, we’ve had three hospitals and numerous medical practices on our roster since 1993. Below are two of our favorite case studies.

 


Hematology Oncology Associates

The physicians at Hematology Oncology Associates specialize in treating cancer and blood disorders. New patients to the practice are generally are older and sometimes quite sick. HOA’s mission is to support these patients and their families through the challenges ahead.

The physicians hired Rogue Design Group to create a logo, website, and patient education materials to better inform and prepare patients as they embark on a difficult journey. There were three strategic objectives in the design process:

  1. To show the doctors have compassion for their patients.
  2. To offer clear, concise information on how best to deal with significant medical, emotional, and financial issues.
  3. To design materials that are easy to use for older adults.

 


Medical Eye Center

Founded in 1911, Medical Eye Center is the largest eye care practice in Oregon. In 1999, they had a logo that was generic and forgettable. Rogue Design Group changed that with a distinctive branding campaign, and followed-up with marketing solutions that promote the doctors as regional experts in their field. We have helped the practice achieve the following goals:

  1. Generate new leads
  2. Increase referrals rates
  3. Maximize revenue from current patients
  4. Improve staff efficiency

We collaborate on marketing strategy and are responsible for all advertising, signage, and print materials. Using a multiple domain strategy, we’ve designed and maintain four websites—for the Primary Eye Clinic, LASIK, Retina Care, and Renew Medical Spa service lines.

 


Letter of Recommendation

To whom it may concern,

I want to tell you how pleased I am with the working relationship we have with Rogue Design Group. They’ve designed all our advertising, collateral materials, logos, and signage. While we mostly use print and radio, they’ve also done some excellent television work. Here’s how I describe Rogue Design Group:

First, they listen to what we want—and then do that. It’s very simple. They provide their viewpoint if they think an approach can be improved in their judgment, but they do not become rigid about it. Second, they have integrity. We have many projects and deadlines. If something isn’t what we originally agreed to, they handle changes without making excuses or arguing. Deadlines are met. Bids are honored. I never have to worry about surprises. Third, they are talented. They can take projects from a vague idea to a beautiful, effective product. Designs are clean, attractive, and have simple, compelling messages. Fourth, they understand money is precious and will work within budgets to maximize impact from the available resources. Okay, and there’s a fifth point. They are genuinely nice people who are fun to work with.

We routinely receive compliments from patients about our logo and signage. Our medical team appreciates the professional image we portray, and our marketing staff is more efficient due to this relationship.

In short, I’m thrilled with what we have accomplished together—and I think you will be too.

Keith Casebolt
CEO
Medical Eye Center