Why is design important?
In a crowded marketplace, design is the most powerful tool for differentiating your products or services. Marketing tools must stand out to get noticed. That’s why successful companies like Nike, Apple, Starbucks and others hire designers. They realize professionals are needed to craft messages and deliver them with impact. Companies that value design lead the pack. Why? Because design starts a chain reaction: positive impressions = higher perceived value = increased sales.
Learn more from the American Institute of Graphic Arts: www.aiga.org